Digital marketing is the using unique combination of strategies to earn the best reach to your target audience with the effective use of electronic media. It involves the use of various tactics, including content marketing, which is the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience, with the ultimate goal of driving profitable customer action. Content marketing can be delivered through a variety of formats, including blogs, articles, videos, infographics, podcasts, and social media posts. It allows businesses to build trust and credibility with their target audience and drive profitable customer action.